Takayama’s crazy bread: Japanese kids eat it too
Takayami Shunichi, the Japanese brewer who founded Takayamas Brewery, told Bloomberg TV last year that his brewery in Tokyo, Japan’s third-largest city, was the first in the world to brew the Japanese milk bread that he sells to the public.
He said the bread, known in Japan as “tsushikou,” is not the bread of the “modern Japanese” but rather “a milk bread with a unique twist.”
“The traditional Japanese milk dough is very sticky and has a lot of flour,” Takayamis brewer said.
While he says his breads are a little pricey, Takayame is a relatively inexpensive way to enjoy milk breads. “
It’s so sweet that it makes people smile, so we’re happy to say that it is our best selling bread,” he added.
While he says his breads are a little pricey, Takayame is a relatively inexpensive way to enjoy milk breads.
Takayames breads have a soft and fluffy texture that has a mild flavor, but taste of coffee, malt and coffee beans.
But the breads’ flavor can be a little on the spicy side, and some consumers complain that the sourness can turn off some customers.
Takayama said in March that it plans to sell 2 million copies of the bread this year and about 50 million the year after that.
The company sells about 600,000 copies a day, he said.
Its main competitor in Japan, Shochiku, sells about 7.6 million copies a week.